Sony Pictures Networks India (SPN) has returned as a broadcast partner for the second edition of Lanka Premier League (LPL). The network has signed an agreement with the official franchise and broadcast holder of LPL – the IPG Group. The agreement between Sony Pictures Networks India and the IPG Group includes the television and digital transmission of the LPL, which is set to be played between December 5, 2021 to December 23, 2021.
All Lanka Premier League matches will be telecast live between SONY SIX & SONY TEN 2 channels and will be livestreamed on its on-demand OTT platform SonyLIV.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said, ‘The appetite for cricket in India is huge and our aim is to bring the best of international cricketing action to our fans in India. With the onboarding of Lanka Premier League, we want to provide our viewers with some high-energy T20 cricket throughout December. Sri Lankan Cricket has always produced many world class players and the inclusion of top international cricketers like Chris Gayle, Andre Russell and Faf du Plessis among others is contributing to the growth and popularity of Lanka Premier League in the subcontinent. As the league gathers more fans, we want to make sure that no one misses the best of T20 cricket in India on our sports channels.”
The Lanka Premier League will witness a host of cricketing stars such as West Indies legend Chris Gayle, former India fast bowler Irfan Pathan, former Pakistan Captain Shahid Afridi and former South Africa Captain Faf du Plessis in action. The competition will also see Sri Lanka T20 stars such as Charith Asalanka and Wanindu Hasaranga showing their mettle. Asalanka scored 231 runs in the ICC Men’s T20 World Cup, while Hasaranga picked up 16 wickets in the tournament.
Mr Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL, said, “We are ecstatic to welcome Sony Pictures Network as a broadcast partner to the Lanka Premier League once again. Sony Pictures Networks has always been at the forefront of sports broadcasting in India and takes sports to every corner of India. We are confident that Sony will achieve an even higher reach in terms of audience in the upcoming season and we look forward to a long and fruitful association.”
The inaugural edition of the Lanka Premier League (LPL) which was played in a bio-secure bubble at the Mahinda Rajapaksa International Cricket Stadium in Hambantota from November 26 till December 16, 2020, reached a cumulative audience of 557 million people through TV, digital-social space, and traditional media outlets. Sponsors enjoyed a media evaluation (visibility) of $54.5m and title sponsor MY11CIRCLE enjoyed a ROI of 9.85x. Winner of the first edition of LPL Jaffna Stallions tops the valuation chart with $3.98m followed by Galle Gladiators ($3.82m), Dambulla Viikings (Now Dambulla Giants) ($3.54m) Colombo Kings ($3.44m) and Kandy Tuskers ($3.19m).
The LPL matches which were telecast live by Sky Sports, Sony Sports Network, Geo, PTV, and Willow TV in Sri Lanka, India, Pakistan, Bangladesh, UK, US, Canada, Ireland, and New Zealand saw 155 million people tuning in to catch live action. On social media, it achieved a reach of 218 million and LPL found 133478 mentions as the league came alive with every match with some scintillating performances on the ground.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN) is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 26th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com